The Zomato Effect..
Whenever I order food online, I usually prefer Swiggy as I find them to be faster compared to Zomato.
Recently a few weeks back, Zomato had introduced a new ‘On Time or Free’ delivery concept. Under this feature, if you pay an additional 10 bucks, Zomato lets you avail a full refund on the order if it’s late.
Cool! This means they must have got their logistics sorted and for 10 bucks I can be reasonable sure the food gets delivered within the promised time.
So for a change, I started ordering from Zomato, under this new ‘On Time or Free’ concept.
This is when I suddenly found a strange behavior change in me.
Usually, after I order food, I get a little irritated when the order gets delayed and I am waiting for the food to arrive as soon as possible.
Now ironically, I was glued on to my phone, praying for the delivery person not to make it in time. Unfortunately, I had my delivery on time – in fact 5 minutes before the specified waiting time 😦
Logically, I should have been happy that the order was delivered super quick. But I realized I was pretty disappointed. In fact, I was longing for a delay!
Zomato smartly had made the most painful process of online delivery – the waiting period – into the most exciting one!
That is when I realized something similar has been happening to me during the current market fall.
My Strange Bear Market Behavior
Since I have almost my entire savings invested in equities, I should have logically been extremely worried with the 30-35% fall. But strangely, I was rooting for a further fall.
Now before, you brand me as a sadistic jerk, let me explain..
Luckily for me, I had some unexpected cash inflow recently which I was yet to deploy.
Now the plan was to deploy it at different levels in a bear market
- If markets fall 20% then I will: Invest 20% of my cash
- If markets fall 30% then I will: Invest 30% of my cash
- If markets fall 40% then I will: Invest 40% of my cash
- If markets fall 50% then I will: Invest 10% of my cash
Since I had invested only 50% of my cash (at 20% decline and 30% decline), I am still waiting for a further fall in markets to deploy the remaining cash.
So while a large part of my portfolio is bleeding and I should be happy if the markets move up, I suddenly find myself in regret as the markets rallied in the last week.
Logically it makes no sense.
But this psychological bias of mine, has made this supposedly painful fall exciting enough.
So this whole experience leaves me with an important lesson.
I shouldn’t deplete the entire cash. However small the portion, I need to have some small amount left to be deployed at far lower levels. This will ensure I have something to look out for and keep myself distracted from the actual problem!
This should help me shift my focus, from the actual pain in my portfolio to the excitement of deploying at lower levels.
So I was in effect using the same psychological trick of Zomato unknowingly, to handle the bear market.
Summing it up..
Not sure if this is applicable to everyone. But there is no harm in trying this out by using a small portion of cash (if you are lucky to have some) or your debt portion.
As a twist to the Zomato tagline,
You will wish the markets had fallen more!
As always, Happy Investing Folks 🙂
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4 thoughts on “Ordered food from Zomato and to my surprise, discovered how to survive the bear market”
What is your exit strategy in a rising market? I mean how do you book profit or shift to debt funds?
That will be when I see a combination of extreme valuations (MCAP to GDP, Price to Book, PE Ratio), high earnings growth, above average PAT/GDP and strong flows from FII and DII
Very true article and I am always waiting for market fall further to grab he opportunity.
Yes , completely agree. I have had the same feeling many times in the past, when I had cash to invest.