The next time you see an awesome ad ask these 6 questions – Your “Aha” moment is guaranteed!

There are literally hundreds of ads which we are subject to, each and every day of our lives. While majority of them are crap, once in a while, there are some memorable gems which touch our hearts. Here is one of them, which I came across recently.. In a world, where our attention time span … Continue reading The next time you see an awesome ad ask these 6 questions – Your “Aha” moment is guaranteed!

Evaluating equity mutual fund returns – from theory to practice

In our last post here, we found the reasons as to why short term fund performance is not a great way to evaluate a fund manager's skill. The cyclical nature of market returns argues for evaluating manager performance over a full market cycle. When evaluating investment managers it is important to understand that managers can perform … Continue reading Evaluating equity mutual fund returns – from theory to practice

The curious case of the “Top 5” fund investor – Part 2

A few weeks back we had explored the curious case of the "Top 5" fund investor here. For those who haven't read the earlier piece, the short summary goes like this - Typically most of us intuitively tend to select funds based on the previous year returns. However when we tested how an investor who … Continue reading The curious case of the “Top 5” fund investor – Part 2